奇怪的自創品牌域名
 

ebay新開一個網站，叫 svpply.com ？ 是supply的變形嗎？還真不知如何唸？:XD:

這年頭有義的.com域名愈來少，只好開始變各種花招了。這在幾年前是不可議的事，這種域名肯定被domainer評為reg fee的價值。~greenlau:

品牌可以用各种词形变化、词素替换、词缀添加来生造。

This is how it's supposed to be pronounced:
“If you take a look at Svpply you pronounce it "Supply", but the V is supposed to make it look Roman and/or cool, you'll figure it out right away.”

這是一個失敗的域名品牌吧？它完全無通過所謂的收音機測試 radio test。
既然它也是要人唸成 supply.com ，但別人聽了之後是不是會直接打去正牌的 supply.com？還是每次得加上說，請把 supply 中的 u換成v？這樣我想大多數的人聽了之後只會更糊塗吧？

The radio test is 100% necessary for companies advertising on the radio ~cici

"The “radio test” for domain names is this: can a potential customer find a company website after listening to a commercial and hearing the company domain name mentioned?" - Source: domainsherpa.com

It's also necessary for 99% of the websites online, but there are exceptions to that rule.

When you've built a website that offers something of tremendous value or you've developed an idea that draws people together into a community, the radio test doesn't apply. That's what I think Svpply.com has created.

This is from their About page:

"Svpply is a community of people discovering the products they love."

"Every one of the 1.1 Million products in our Shop section has been selected
by hand by one of our members"

Those thousands of members are spreading the Svpply brand far better than a radio.

Actually, if someone said, "visit Supply.com with a v instead of a u" I'd remember it... it's more unique being a misspelling or hacked meaning. And, after visiting their site, It's an interesting Idea. Interesting enough to attract lots of funding ;-)

Svpply.com demonstrates how a good idea and business model negates common domain name sense.

My girlfriend just pointed out that "V" in ancient Roman times was used to represent the vowel "U". i.e., The famous brand Bvlgari.

Agreed, I understand your point. ~yes

But in a point of view as a domainer, this kind of domains should be avoid:whoknows

In another way, any strange domains seem to have their chances too ?:teeth

Exactly, unless you're the end-user they're a risky bet.

I'm not sure that if the svpply.com is copy idea from the shopcade.com or not? ~cici