引用:
作者: Troy Taiwan
ConsumerBrands.com is great example of having a clear focus.
"Our key mission is to build audiences by creating useful, powerful and engaging content." - That's very attractive to partners and investors.
The .org domains they're using seem perfect for the health care industry...very professional branding. 
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They just got millions ventures fund, so owning a killer domain name is not a must to get money, developing domain name is also a good way to go.