2003-09-16, 10:07 AM
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論壇管理員
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註冊日期: 2002-05-28
文章: 23,059
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[新聞]網民頂多猜三次網址
下面是從一個外國網站轉載的報導，因為內容不長，就隨便翻了一下，大家可以參考一下。
引用:
Businesses making the move online are falling at the very first hurdle, as too many fail to register an appropriate or memorable domain name.
因為無法在網路上註冊到一個合適的網址，已成為愈來愈多企圖在網路世界中拓展生意的企業的第一個網路障礙。
Business is literally passing these companies by as users fail to find them online, and recent research has put the cost of those missed opportunities in the millions.
由於人們在網路上無法順利找到這些企業的網站而導致的機會成本損失，已是數以百萬美元計了。
CommonName, a provider of keyword navigation and internet search services, commissioned research into internet users' opinions on companies' domain names.
一家提供關鍵字搜尋的網路公司CommonName最近受託做了一項有關網路使用者對企業網名使用的意見調查。
Almost three quarters of respondents said they had tried and failed to find a company's online presence, while 71 per cent said they had switched to a rival company after failing to find the one they were looking for.
幾乎有四分之三的受訪者表示，他們曾經有過試圖在網路上找某家公司卻無法找到的經驗。有71%的人說他們曾經因為找不到某家公司的網站，結果最後找到的是這家公司的競爭者網站。
Seventy-four per cent of users assume a company's web address will be of the Companyname.com convention, and that is invariably the first guess, but a confusing use of hyphens and a proliferation of suffixes such as .co.uk, .net, and .tv have complicated matters to the point that many businesses are letting themselves be overlooked.
74%的使用者都曾假設過這些企業的網名就應該是「公司名稱.com」，這可說是十分普遍的頭號猜測模式。但由於有愈來愈多的網址變化例如中間加一橫，或者是其他的網址後綴像.co.uk，.net以及.tv等造成的複雜現象，讓許多上網的企業被人忽略。
Michael Stroud, marketing manager for CommonName, said: "There are certainly a lot of variables out there which can make things very confusing for users."
CommonName的行銷經理Michael Stroud 表示，「愈來愈多的網名變化自然會讓使用者變得更加困擾。」
The research found the majority of internet users (60 per cent) will have up to three goes at guessing a domain, but then they will move on elsewhere.
這項調查發現大部份的網路使用者(約6成左右)頂多企圖去「猜測」某一家公司的可能網址3次，如果都不對，他們就會到別的地方去了。
One strategy advised by Yurong Lin, CEO of CommonName, is to register as many variations of a domain name as possible. He said his company registered at least 40 different versions of its name, to ensure anybody guessing at the web address will likely find his company's site.
CommonName的CEO Yurong Lin 則建議，儘量去註冊你們公司名稱的各個可能的網名。他說，他自己的公司就註冊了至少40個和該公司名稱相關的網名，以確保任何使用者在猜測他們公司網名時能全部命中。
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