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#2
2008-03-02, 11:03 PM
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這段採訪中有部份很精采，值得大家一讀，對於台灣那些不懂域名價值為何物的人來說，這篇新聞就像是天方夜譚一般地荒唐。
 DataRecovery.com Sells for $1.7 Million Friday, February 29th, 2008 Sale to data recovery firm is biggest of the year. Advertisement[Updated 9:49AM CST] ESS Data Recovery has purchased the domain name DataRecovery.com for $1.659 million, confirms company President Ben Carmitchel. The sale marks the biggest reported sale of the year and shows the promise of a targeted, generic domain name. The seller is competitor Associated Computers, Inc. of Minnesota. Carmitchel confirmed that the transfer took place on February 1, 2008. In a phone interview this morning, Carmitchel said he’s been working on buying the domain for a long time. “I’ve been working on it for 5 or 6 years,” said Carmitchel. “I’ve known [the previous owner] for a long time. He wanted to sell it but he wouldn’t let it go for chump change.” 買方的人說，「我早在五六年前就一直想買這個域名了，但對方雖然也想賣卻不願很便宜的出手。」 Although the domain wasn’t cheap, it is already proving its value. “To us it’s definitely worth that amount and it has already proven its worth,” said Carmitchel. “We’ve already had a lot of direct traffic.” 雖然這個域名並不便宜，但它早已證實了它的價值。「對我們而言它已證實了絕對值這個價錢，我們已經因而得到許多直接的流量。」 The company used to spend $10,000-$12,000 a month on pay-per-click, but found it difficult to get a good return. The Google Adwords Traffic Estimator Tool has an estimated $13.83 - $20.74 per click to be in positions 1-3 for the term “data recovery”, with a total cost of $3,820 - $7,210 per day. 買方這家公司平常一個月要花一萬到一萬二千美金去買點擊流量(pay-per-click)，但發現並沒有好的回報。而google adwords的流量估價表上，這個關鍵字"data recovery"(資料回復)的點擊價，如果想排在一到三名以內的話，一個點擊就要花13.83到20.74美元，估計一天下來要花3820到7210美金。 But it’s not just customer lead generation that makes up the domain’s value. It’s the name recognition and simplicity. “Our customers will be able to easily recognize us,” explained Carmitchel. “We can tell them ‘just go to datarecovery.c om’ rather than e-s-s-data-recovery. It makes the whole process a lot smoother for the customer.” 而擁有這個域名的價值還不僅僅在於它帶來的流量收益，主要是它的簡明性和認知性。 買方人員說，「我們的客戶將很容易地辨認出我們，我們只要告訴客戶請訪問datarecovery.c om(資料回復.c om)而不是以前的e-s-s-data-recovery」 The company took out a loan to pay for the all cash transaction that did not involve any transfer of customers or business from the prior owner. When comparing the loan payments to the increased business, Carmitchel said the return on investment is easy to prove. ESS Data Recovery provides data recovery services. The company has 23 employees. Tags: domain names - Posted in Domain Sales by Andrew 
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#3
2008-03-03, 09:36 AM
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資料回復.com Available
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